New for You
Important New Fulbright-NATO Report!
Building Resiliency: Media Literacy as a Strategic Defense Strategy for the Transatlantic. This comprehensive report on the current state of media literacy in NATO countries, along with a review of the ecosystem for media literacy, provides a timely picture of media literacy today, along with recommendations for action. Key insights include why media literacy should be part of the cultural fabric of countries today, how education systems can contribute, and how understanding narratives is an essential skill for all citizens, especially in an age where artificial intelligence and natural language processing can be used to set narratives on a mass scale. This report was researched through a Fulbright-NATO Security Studies Award provided to Tessa Jolls, CML's president.
An easy way to address ANY breaking news: Use CML's Frameworks for Media Literacy for anywhere, anytime learning!
The Empowerment Spiral of Awareness, Analysis, Reflection and Action...
CML's 5 Key Questions for Media Literacy:
(Authorship) Who created this message?
(Format/Techniques) What techniques are used to attract my attention?
(Audience) How might others interpret this message differently?
(Content/Framing) What values, lifestyles and points of view are represented in-- or omitted
from -- this message?
(Purpose) Why is this message being sent?
Using these questions establishes habits of mind that create a foundation for lifelong learning. And CML's approach is evidence-based, which means that research has shown that these frameworks positively impact student knowledge, attitudes and behaviors.
NATO partnered with CML to produce a six-part webinar/video series on media literacy's role in defense and security.
CML's Global Onramp to Media Literacy is a free online course that introduces the "basics" of media literacy, to provide an understanding of basic concepts and frameworks that inform media literacy practice internationally.
CML and Media Literacy Education is a short introduction to Center for Media Literacy and why our evidenced-based frameworks are important for media literacy education.
Whom do we trust? Lexis Nexis explores in The Trust Issue, featuring an interview with CML's Tessa Jolls.
Media Literacy and Gender, November 2018. Special Libraries Association (SLA) Education Division professional development webinar with Tessa Jolls.
California has now passed a bill calling for media literacy to be taught throughout its K-12 education system. CML has long helped advocate for this initiative: Media Literacy and Fake News Forum sponsored by CA Senator Bill Dodd at UC Davis on September 24, 2018. Tessa Jolls participated on the panel with journalists and educators.
- VideosPapers and Reports
Peer Reviewed Articles
"Media Literacy: A Foundational Skill for Democracy in the 21st Century," by Tessa Jolls and Michele Johnsen, Hastings Law Journal, June 2018.
Introduction: The current focus on the validity, credibility, and trustworthiness of media and information is global and urgent. In the past ten to twenty years, the increase in access to information consumption and production has been exponential, with far fewer filters in place to monitor accuracy and balance. While this has led to many positive outcomes, such as more diverse voices heard,1 faster and more economical business functions, and easy and free communications with others regardless of geographic distance, unforeseen challenges also arose. As the internet and social media expand their reach and functions, threats range from loss of control over private data,2 to cyberbullying and increased surveillance, possibilities for authoritarian regimes to reach beyond old methods of international interference, and finding new methods to spread harmful propaganda internationally.3...
"Developing Digital and Media Literacies in Children and Adolescents," by Kristen Hawley Turner, Tessa Jolls, Michelle Schira Hagerman, William O'Byrne, Troy Hicks, Bobbie Eisenstock and Kristine E. Pytash, Pediatrics 2017. Learning environments no longer depend on seat time in factory-like school settings. Learning happens anywhere, anytime, and productivity in the workplace depends on digital and media literacy. To create the human capital necessary for success and sustainability in a technology-driven world, we must invest in the literacy practices of our youth. This article makes recommendations for research and policy priorities.
"Radicalization in Cyberspace: Enlisting Media and Information Literacy in the Battle for Hearts and Minds," by Tessa Jolls and Carolyn Wilson, is an article just published on p. 167 in the MILID Yearbook, a collaboration between UNESCO, UNITWIN Cooperation Programme on MIL and Intercultural Dialogue, UNAOC and GAPMIL. The 2016 theme of the Yearbook, edited by Jagtar Singh, Paulette Kerr and Esther Hamburger, is "Media and Information Literacy: Reinforcing Human Rights, Countering Radicalization and Extremism."
Evidence-Based Curriculum and Framework: CML's media literacy framework and violence-prevention curriculum have undergone rigorous evaluation through UCLA with funding from the Centers for Disease Control. The longitudinal evaluation of CML's frameworks and curriculum, Beyond Blame: Challenging Violence in the Media, is now complete and peer-reviewed; this evaluation addresses using CML's Core Concepts and Key Questions for middle school students' acquisition of content knowledge, and positive changes in attitudes and behaviors: Longitudinal research. Research about Beyond Blame was also published in the Journal of Children and Media to address changes in knowledge and critical thinking amongst middle school students: Find the article here.
Additionally, CML's Empowerment Spiral Framework was peer-reviewed in The 2019/2019 MILID Yearbook, with an article entitled "Evidence-based frameworks: key to learning and scaling globally," by Kathryn Fingar and Tessa Jolls, found on page 117: https://www.medialit.org/sites/default/files/MILIDYearbook2018-19%20copy%202.pdf
MILID Yearbook 2015, Media and Information Literacy for the Sustainable Development Goals. Includes an article by Carolyn Wilson and CML's Tessa Jolls titled Media and Information Literacy Education: Fundamentals for Global Teaching and Learning. UNITWIN Cooperation Programme on Media and Information Literacy and Intercultural Dialogue (MILID) is based on an initiative from UNESCO and the UN Alliance of Civilizations. Together with International Clearinghouse on Children, Youth and Media at NORDICOM, University of Gothenburg, they have published the MILID Yearbook 2015. Find the Yearbook here.
The Journal of Media Literacy Education includes an article called The Core Concepts: Fundamental to Media Literacy Yesterday, Today and Tomorrow by Tessa Jolls and Carolyn Wilson. The article explores the development of media literacy education from a Canadian and U.S. perspective. Translated into Spanish by Eduteka at: http://eduteka.icesi.edu.co/articulos/cml-cinco-conceptos
How must curricula change with the new demands for global education and for learning anytime, anywhere? CML's Tessa Jolls explores these questions in the Journal of Media Literacy Education, in her article "The New Curricula, Propelling the Growth of Media Literacy Education.” Translated into Spanish by Eduteka at: http://eduteka.icesi.edu.co/articulos/tessa-jolls-alfabetismo-en-medios-1
Additional Reports and Articles
Exploring Media Literacy Education as a Tool for Mitigating Truth Decay is a 2019 report from RAND Corp., providing an overview of the field in the U.S. CML's frameworks for media literacy and resources are cited as applying overall to media literacy programs and applications.
Prevention Science: A Framework for Positive Digital Citizenship published for Digital Citizenship Summit 2017. CML is cited in the white paper by collaborators EPIK Deliberate Digital, Impero Software, the Digital Citizenship Institute, and Educate Empower Kids. This paper explores how prevention science principles can provide a framework that can both inform positive Digital Citizenship efforts and facilitate communication about the growing Positive Digital Citizenship movement. The paper also extends bold call-to-actions to expand conversations and collaborations that can merge the prevention science, media literacy, and Digital Citizenship worlds.
Adults’ Media Use and Attitudes report 2017 Ofcom sets out the latest findings on the ways in which adults use, understand and create media, and how this has changed over time.
Children and parents: Media use and attitudes report 2015. This report from Ofcom examines children's media literacy. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as detailed information about the media access and use of young children aged 3-4. The report also includes findings relating to parents' views about their children's media use, and the ways that parents seek - or decide not - to monitor or limit use of different types of media.
Education Resources 
Questions/TIPS (Q/TIPS) Framework: Evidence-Based. Used throughout the world, CML's framework for inquiry-based media literacy features CML's Five Core Concepts and Five Key Questions of Media Literacy for Deconstruction and Construction. Q/TIPS™ addresses questions from the viewpoints of both consumers and producers of media messages. Q/TIPS chart is available in a variety of languages through our Global OnRamp Resources.
Media Literacy: A System for Learning AnyTime, AnyWhere...This is an ideal resource for administrators and staff who want to implement a comprehensive and systematic media literacy program in their district or school with a research-based framework. Media Literacy: A System for Learning has three parts: Change Management, Deconstruction, and Critical Construction. Each part includes a corresponding e-book, Professional Development module, and Tools for Implementation. Read the e-books: Change Management and Deconstruction/Construction.
Breakfast Epiphanies: Project-Based Learning Through Media Literacy and Nutrition. Students learn to discern meaningful nutrition information using online resources while also working as a team to create healthful messages with technology tools.
Introducing Smoke Detectors! Deconstructing Tobacco Use in Media. This is a new curriculum available for middle and high school students. Utilizing CML’s research-based framework, students learn to deconstruct media depictions of smoking and how product placement works. Smoke Detectors! also teaches students to identify smoking incidents in media using a method developed by the American Cancer Society. With these tools, students are better prepared to make informed choices about smoking.
A Recipe for Action: Deconstructing Food Advertising. This curriculum ties together the critical thinking skills of media literacy with a nutrition theme that meets national education standards for middle schools in Language Arts, Health, and Technology.
Beyond Blame: Challenging Violence in the Media. Stop the circle of blame with this research-based middle-school curriculum for youth violence prevention. Curriculum includes 10 Complete Lessons, Educator Guide, Professional Development Module, and Student Workbook. Lessons address newly adopted National Core Standards for English/Language Arts, as well as national standards for Health Education and Technology.
A longitudinal evaluation of Beyond Blame is available. Additionally, research about Beyond Blame was published in the Journal of Children and Media to address changes in knowledge and critical thinking amongst middle school students: Find the article here.
Presented at the National Association for Media Literacy Education (NAMLE) conference in Philadelphia, PA. CML President and CEO Tessa Jolls introduced: The Voices of Media Literacy. Read the interviews of 20+ International Pioneers.
Media Literacy Around the World
UNESCO, UNAOC and the Global Alliance for Partnerships on Media and Information Literacy (GAPMIL) honored Tessa Jolls with the International Media and Information Literacy Award at their flagship conference held June 26-27, 2015 in Philadelphia, USA.
UNESCO International Conference on Media and Information Literacy for Knowledge Societies was held in Moscow, June 2012 President and CEO Tessa Jolls submitted a paper titled Media Literacy: The Foundation for Anywhere, Anytime Learning.
Support Media Literacy
The Consortium for Media Literacy, a nonprofit project of Social and Environmental Entrepreneurs (SEE) accepts tax-deductible donations to further development of Media Literacy through program implementation and research. The Center for Media Literacy does not accept charitable contributions.
| Attachment | Size |
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 MILID Yearbook 2016.pdf | 195.69 KB |
| HastingsJolls-69.5.pdf | 424.76 KB |
 infographic medialit.png | 127.43 KB |
| Media literacy spiral infographic.png | 33.64 KB |
| Media Literacy Concepts.png | 647.58 KB |
| legislation infographic image-1.png | 42.05 KB |
| production infographic.png | 652.53 KB |
| Graph Media Triangle.pdf | 3.17 MB |
| 5 Key Questions For Construction.jpg | 624.55 KB |
| 5 Key Questions for Deconstruction | 586.55 KB |
| Cynics, Pollyannas, Skeptics.jpg | 1.1 MB |
| Tessa Jolls, 2019 | 122.31 KB |
| CML5CCKQInfographic.pdf | 459.72 KB |
| MILID Yearbook 2018-19 | 13.86 MB |
| Building Resiliency | 3.34 MB |
| Cover Building Resiliency-Media Literacy as a Strategic Defense Strategy for the Transatlantic (Final) copy.jpg | 119.64 KB |
| Dover | 119.64 KB |
